Tuesday, 4 December 2018

Small Differences, Big Problem



Sigmund Freud was a smart bloke, I'm sure you'd all agree.

In 1917 he was intelligent enough to coin a new phrase, and one that is so relevant in the fitness industry that it hurts...

The Narcissism of Small Differences

This beautifully succinct phrase describes the phenomenon whereby people who belong to the same group or community and who possess shared interests, are more likely to engage in ridicule, petty squabbling and disagreements over minor differences in opinion and small details.

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